Here we focus on products, whether industrial or digital, B2B or B2C, it's about making the experience as seamless and satisfying as desired. In & out, front- & back-stage we look at your services from every angle.
Individuals behind the designs need nurturing too. Sometimes it's not just the end results that requires our attention but the collaboration that leads to them. Together we can use your ongoing projects as sandboxes to up skill your top talents.
Design skills should be evenly distributed inside organisations to empower every stakeholder to tip the scale in favour of better, stronger, more viable strategies. Continuous learning for executives can be delivered on-site or remotely.
Crafting memorable user experiences that convert is a team sport and I was honoured to join forces with some of the fiercest companies on the market.
Let's explore how Service Design can help your business grow.
Explore the ethos behind some of my past collaborations. Whether creating a service from scratch or addressing unfamiliar customers, Service Design offers a pathway to bring all collaborators to the table and refine meaningful and viable experiences.
This company made the big jump from serving B2C clients to addressing much more complex B2B clients with multiple internal stakeholders. Service Design helped streamline a relevant experience.
INDUSTRY: Construction & Real Estate
NO. OF EMPLOYEES: 100+ employees
The client, a SME in the Service for Real Estate & Building Industry (20M€ turnover, 100+ employees), is a leader in the consumer market and wanted to adapt their services for the B2B market.
"I'm very pleased with the roadmap we came up with! Baptiste involved 15+ key internal stakeholders to release the blueprint of the new service, that means each aspect of the customer experience and the operations was explored thoroughly. Our staff had never worked so collaboratively before. Everyone had a say and it was good to consider the voice of the business with the voice of the customer while crafting our strategy. We couldn't have done it without Baptiste's expert facilitation."
This client's core business in Logistics benefited from digital services brought to its customers, it helped them in the day-to-day running of their restaurant operations and increased their reliance on their supplier.
INDUSTRY: Services for Hospitality
NO. OF EMPLOYEES: 400+ employees
The client, an SME in the Services for Hospitality Industry (140M€ turnover, 400+ employees), market leader for delivery of wine and spirits to restaurants, wanted to develop high value added services alongside it's main historical business in logistics.
"I'm blown away by Baptiste's ability to use storytelling to sell the project to the board. He turned a complex service into a simple roadmap. Despite the stress the pandemic has put in the restaurant industry, the board has approved the vision and we're now ready to implement. I'm confident the new menu service will increase the average shopping basket per client & increase retention."
— Product Owner
What is a Service Blueprint?
A Service Blueprint is a visual tool used to map out a user experience and all the steps the business takes to support it. Service Blueprints happen to be a great tool to get multidisciplinary teams working in the same direction, it helps to break down silos by creating a common conversation centred around the end-users.
Service Blueprints can either be sticky taped on an office wall — for everyone to see and comment on — or shared on a virtual whiteboard — easier to keep up to date. Once we get the ball rolling collaborators can't to stop talking about customers and the level of care they'd like to deliver — and we know we've done half of the way already!
A Service Blueprint works a little bit like a map to the future state of the service you want to launch, displaying both the visible parts of your service (such as when a customer enters a store — physically or on a device) and the backstage interactions (such as when a sales person fills in their contact details on the company ERP then assigns a colleague to handle the next business process).
More specifically it depicts your vision of the service from the surface (user) to the core (processes and tech invisible to the user). It also takes into account the idiosyncrasies of your organisation (policies, legacy softwares, etc.) to make sure all collaborators align their processes into the new shared vision.
When you've completed your mission, do you drop the deliverables and run away?
Seriously?! No, handovers are among my favourite moments in a project. Deliverables and final presentation are usually articulated around a Service Blueprint. We — the client, product team, various guests from across your organisation and your service designer — usually sit around the blueprints of the future service (see above) and start going through every aspect of the new organisation.
The energy in the room is always very special during handovers, a great mix of pride of achievement and the vertigo of what's left to be done. I love handovers!
Can you work remotely?
Workshops can be conducted online and/or onsite with different members of the organisation, ideally representing the different aspects of the business. Most importantly the product team must include several customer-facing staff.
Regarding remote User research... it depends on the topic and context. What must guide the choice of method is the ability to gather enough qualitative user data.
Is Service Design also relevant for B2B companies ?
Yes, absolutely! Service Design is about building services around users needs, and sometimes end-users happen to be members of the general public, sometimes however end-users are business people, their needs are similarly complex and tainted with human nature incoherences.
On top of that don't forget every services, whether B2B, B2C, B2B2C or GOV or else is operated at some point by humans (thankfully!) and these coworkers, who we can consider business people, have needs too. Their needs, within the context of service delivery, are really important too and should be carefully catered for so the service is delivered in the most seamless way, both on stage (e.g. interactions with the clients) and back-stage (e.g. in the office).
Wait a second... Product or Service?
Same same... we tend to view everything, especially every product, as a service. The reason for that is that we're people focused, not tech focused, so even when working on a product (such as an app) we'll try to focus on the experience of using the product, a.k.a. the service it provides to the user. So you'll hear us say product and service interchangeably — daring, isn't it?
Any other question?
Head here and ask me directly!
Baptiste Bachellerie Independent Service Designer
24 rue de Clichy, 75009 Paris, France
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